As Told by Heather Griffith As Told by Heather Griffith

From Cattle Sales to Concert Stages: Expanding My Brand One Bold Step at a Time

This past week, I traded laptops and coffee shops for cowboy hats and cattle pens — and let me tell you, it was everything.

I had the opportunity to attend a Nebraska cattle sale with Baalman Angus, and it was more than just a trip — it was an experience. Being outside, connecting with hardworking, salt-of-the-earth people who are as passionate about their craft as I am about mine... it sparked something big. I came to learn more about the cattle and ranching world, and left with fresh inspiration — and a few exciting business opportunities.

Of course, I couldn’t resist mixing a little business with pleasure. After the sale, I went to a Bailey Zimmerman concert(because balance, right?). And yes... I made my way right up to the front row. No sneaking required — just walked straight up and claimed my spot like I belonged there (because why not?). It was one of those moments that reminds you: confidence opens doors, whether it’s in a crowd or in business.

This trip wasn’t just about travel or music — it was about expansion. I’m growing my business to serve more industries, including the ag and ranching community, where storytelling, branding, and digital marketing are often overlooked but so needed. These folks are building legacies — and I want to help make sure the world sees them.

To the Baalman Angus crew — thank you for the hospitality and insight. To the new faces I met — I see potential everywhere. And to those watching me build this thing — buckle up. We’re just getting started.

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